Goldwell

Goldwell Color Zoom '14 - Image film

Real or illusion? That´s the question the Goldwell Color Zoom trend 2014 which we have called to life by our shooting in Hamburg for the advertising agency Dentsu McGarry Bowen, is centered around.
The name of the campaign already unites illusion and reality: reallusion. Unexpected color combinations and hidden details fascinate and grip the audience and at the same time entail a collection full of surprise. Colors and cuts marvellously play with the spectator´s perception. You cannot help asking yourself: Is this real or an illusion? Only one fact is sure: With reallusion nothing is as it appears at first sight.