Ledon

Impressions of the Light + Building Fair

Innovative LED technology for every home – that’s what Ledon stands for. When we
were commissioned to portray the stand of this Zumtobel Group brand at the Light + Building trade fair, we made it our mission to bring out the company’s core competency in visual terms. We met at the Frankfurt fairgrounds at 3 a.m. fully armed with everything we needed to make us mobile and capture some unusual perspectives: dolly, crane, steadicam and turntable. The outcome is a clip that does justice to the pleasant, warm white and dimmable LED lamps from Ledon.