Samsung

Whenever you try to explain technical features your explanation should be light and easy, especially when these features simplify the user´s life and the explanation is intended to attract the user to buy the product.

Thus the challenge with which Samsung came up to us can be briefly explained. Our job was to demonstrate some features of several new digital cameras, to be exact NV11, L74w and i7 were to be presented in such a way that even persons not addicted to technology will show desire to shoot films and photographs.

The idea was that “a good friend” explains the spectator en passant the world of the new cameras in a three-minute clip. Denise Mikulsky, former ZDF moderator, was to act as testimonial. The spot is not focussed on the touch screen of her new Samsung L74w but on the possibility to plan the trips to Barcelona and Madrid in advance with the integrated digital travel guide.

Thus three web films for different camera models made by Samsung were produced. All three videos with a free and easy moderation, and showing situations of everyday life. But, as it happens frequently, simplicity is just the big challenge. Moderation had to be true to style, the right location had to be found, costumes and make-up, requisites and camera look had to be perfectly matched to each other. The final result was supposed to be highly professional resembling a home video. The success confirms the m3 production idea: the clips have become real favourites of the users of the Samsung homepage.