Zumtobel

Impressions of the Light + Building Fair

The Zumtobel brand is a leading player in the world of professional lighting, renowned for its ability to combine outstanding design with innovative technology. When we were commissioned to create a portrait of the Zumtobel stand at the Light + Building fair we made it our mission to bring out the brand’s core competency in visual terms. With so much to do in such a short time, we made use of the calm before the storm, meeting at 3.a.m. to start filming. Armed with everything we needed – from dolly and crane to steadicam and turntable – we were able to capture some exceptional perspectives that cut through to the heart of the brand and its products.