"Weisse Ware" - A corporate documentary for ZDFinfokanal

The film “Weiße Ware” for the documentary series “Weltklasse” on ZDFinfokanal was ordered by a production company. m3 wrote the script and directed the film which begins with an expedition in pictures: The camera is approaching a washing machine in split screen procedure.

The film starts in macro, with the metal case of a washing machine drum. It shows the notches and drum openings. Then the documentary starts playing with the metal, the basic material of the washing machine invented by Miele in 1900 and thus laying the foundation for the company´s development. On the one hand the film lives on its high visual attractiveness: more image than television. On the other hand the texts stay on a journalistic level - detailed questions and straightforward answers of both leading personalities of the corporation round off the corporate portrait.