Goldwell

Kerasilk Education Film 2014

Hair like silk – even with shaggy hair that so far could not have been tamed. This effect can be reached with Kerasilk, a new Goldwell product, sold exclusively to hairdressers. To be effective it has, however, to be used correctly. It was our job to produce an education film for hairdressers which shows in detail how a perfect result can be achieved step by step. A mixture of real image, motion graphics, 2D and 3D animation explains each single step. The Kerasilk education film is a visual instruction with sound effects and composed music demonstrating the hairdresser the way “from frustrated to fabulous”.