Sparkasse
On the occasion of the jubilee gala to which the German Federal President was invited, an opening film should be shown giving the visitors an introduction into the history of “Sparkasse”.
200 years mean a lot of information. The intention was to take the spectators on a journey with Sparkasse through the course of time. But, on the other hand, the present situation and importance of Sparkasse had to get their fair share.
How was it possible to make history tangible and at the same time find an easy way to make the spectators understand it? The m3 idea which had won the pitch of Sparkasse led to a realistic and emotional story uniting history with the enactments.
m3 made the script in cooperation with a production company and directed the film on their behalf. Moreover we cast the actors, scouted the locations, discussed and approved the costumes and the setting. The first rehearsals made it already obvious: the script proved right!
During the gala in Berlin we saw how the spectators were touched by the film. And the highlight at the end of the film came when a man next to us in the audience smiled and even took out his handkerchief at the end…