STADA

Imagefilm - All the best

In the image film we produced for STADA Arzneimittel, we brought the over 100-year history of the drug company back to life. Founded as a pharmacists’ cooperative, to this day STADA AG continues to distribute all its medicines and branded products exclusively through pharmacies.
Our idea for the film was to use the pharmacies themselves to guide the viewer through the decades and show how the original cooperative has been transformed into an international high-tech company.  We start out in 1890 in a historical chemist’s shop before fast-forwarding the viewer to the modern day when the founders’ principles still hold true. This time-travel was quite a challenge for our costume designers and prop masters. But when the actors stepped onto the set our idea really came to life, sparking a production process that would take us across Germany as well as to Italy, the Netherlands and Singapore.