Zumtobel Group

Imagefilm - Passion for light

Making an image film for a group of companies is always a challenge because the end product has to do justice not only to the group as a whole but also to its individual components or brands. For us it was an overarching fascination with light which provided the golden thread that links up all the Zumtobel Group brands. Our idea was to focus on three aspects: pioneering spirit, intellectual curiosity and passion for light, and to help us tell the story we enlisted our film kids, Paul and Luca. We show them playing and experimenting with light, fascinated by it, guiding and shaping it with optical devices. The line spun from pioneering spirit to passion for light guides us from one brand to the next. And by interweaving the two threads of the plot – the kids with their inventive, playful approach to light, and the Zumtobel Group brands as expert providers of perfect lighting solutions – we endowed the film with its inner suspense, its special charm.