Hair like silk - even with shaggy hair that so far could not have been tamed. This effect can be reached with Kerasilk, a new Goldwell product, sold exclusively to hairdressers.
Real or illusion? That's the question the Goldwell Color Zoom trend 2014 which we have called to life by our shooting in Hamburg for the advertising agency Dentsu McGarry Bowen, is centered around.
Who are those behind the reallusion trend? What inspired the creative staff? How did the trend find its origin? What makes the collection 2014 stand out?
We were commissioned by Düsseldorf-based agency Dentsu McGarry Bowen to make the image film for the Color Zoom '13 trend "Beautify your Life" from the Goldwell brand.
